The book presents the results of the two years and dozens of experiments of Dr David Halpern, head of Number 10’s ‘Nudge Unit’, the world’s first government institution that uses behavioural economics to examine and influence human behaviour, to ‘nudge’ us into making better decisions. Seemingly small and subtle solutions have led to huge improvements across tax, healthcare, pensions, employment, crime reduction, energy conservation and economic growth.
This book is one of the key references when it comes to learning how people really think and take decisions. It provides a full overview of the mechanisms in place in our brain when we take decisions, and it illustrates how this knowledge can help us shape more effective choice mechanisms.
The Hidden Forces That Shape Our Decisions. When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we? Dan Ariely challenges readers’ assumptions about making decisions based on rational thought. Entertaining and surprising, the book unmasks the subtle but powerful tricks that our minds play on us and challenges the common beliefs that we behave in fundamentally rational ways.
The objective of this guide is to provide a practical, step-by-step outline on how to run a simple BI project. Since it is impossible to capture all that there is to know about applying BI in one document, we have deliberately kept the guide simple: more complex behavioural challenges will require more complex methods.
This book explains the two systems of our brain that drive the way we think: System 1, fast and intuitive, and System 2, slow and logical. It is a reference resource when it comes to understanding how humans really think and decide, and it helps us understanding how these two systems influence human behaviour.