Case studies

Applying behavioural sciences to tourism sustainability: how does that work in practice?

Read about practical case studies where behavioural insights have been applied to a topic of public interest. Some of these can be directly associated to tourism, some others come from different areas of policy, but can be inspiring for tourism-related challenges.

Encouraging plant-based food choices

What we eat has important impacts on the environment.  In particular, livestock production for meat and dairy products is a disproportionate contributor to greenhouse gas emissions, deforestation and fresh water use.

Shifting consumers’ diets to include more plant-based foods and less meat can help limit these impacts.

In 2018, the Behavioural Insights Team (BIT) worked with the World Resources Institute (WRI) to test the impact of different language on meat-eaters’ tendency to order a vegetarian dish.

Strengthening demand for locally produced products

The best way to increase the local economic impact of a traveller trip is to increase the consumption of locally produced foods and respectively, the share of their spend that stays in the local economy. Hotel Internazionale wanted to pursue this effect by encouraging hotel guests to consume more local products from the breakfast buffet and order more meals with local ingredients for lunch and dinner.