Behavioral science applied beyond tourism
Designing Transport for Humans, Not Econs
When we move things, rather than people, around efficiently, no feelings need to be taken into account. Planning can be mathematically optimized without any consideration of psychology. For centuries, transport has been a battle of ideologies: the utilitarians versus the romantics. One side strives to optimize journeys against quantifiable measures while the other nostalgically recounts the joys of travel.
Sustainability Trends Report 2021
Sustainability Trends Report 2021 identifies tipping points across the landscape of sustainability that set the scene for COP26 and the post-pandemic recovery – from the mainstreaming of net zero to action on social equity, and the rise of clean technologies and natural solutions.